Ratcheting up the pace of enhancements to its software as a service (SaaS) and platform as a service (PaaS) offerings, Oracle is riding the wave of companies that are ditching on-premises enterprise apps and heading to the cloud.

At its annual OpenWorld conference in San Francisco this week, Oracle is unveiling the extension of its Adaptive Intelligence Apps to its entire enterprise software suite, an "autonomous" self-tuning database, and cloud services for chatbot, blockchain and AI technology.

While Oracle is far behind Amazon and other leaders in the infrastructure as a service (IaaS) market, it's seen success lately in drawing enterprise users to its cloud apps.

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